Own a part of SameSystem

SameSystem aims towards becoming Europe's leading Retail Workforce Management System, fuelled by the benefits and efficiency our solutions offer retailers. We believe that the world of retail must evolve with automation and data-driven operations, and we see enormous potential for retailers to embrace the newest technologies.

SameSystem on Nasdaq First North

SameSystem is in the process of getting on Nasdaq First North at the end of June. The resources will be invested in:

  • Even more retailers in Europe hearing about SameSystem, and benefit from using a dedicated Retail Workforce Management Solution.
  • Building an even better product.
  • Customer Success and Support to ensure an even better client experience.

How to Invest in SameSystem?

Public Trading opens on the 31st of May until the 22nd of June. The first day of trading on Nasdaq will be the 30th of June.

SameSystem Investor Webinars


With: Nordnet
Date: 4/6 kl. 12:30


With: Aktieinfo
Date: 9/6 kl. 16:00


With: HC Andersen Capital
Date: 7/6 kl. 14:00


With: HC Andersen Capital
Date: 17/6 kl. 13:00


With: Aktionærforeningen
Date: 8/6 kl. 16:30


With: Ophelia Invest

Ensuring Customers get the full benefit

Retail and foodservice providers must continuously deliver a better customer experience while cutting costs - in effect, making digital transformation a necessity. 

SameSystem is a solution born from retail, and ensures the correct number of employees are present at the right time, in the right place - providing the best customer experience for more than 700 local and international retailers including Bestseller, Pandora, Søstrene Grene, Matas, IKEA and Normal. 

SameSystem continously deliver even better features, even faster than before, in an intuitive solution that's easy to use. The unique support, which consists of experienced retailers who understand the customers' business, and is enjoying 99,3% customer satisfaction, is expanded. And sales & marketing is opening new offices in major European markets to make sure even more retailers get the full benefit of a true retail solution.

About SameSystem

What is SameSystem, and what value do we provide to retailers and foodservice providers all over Europe?

SameSystem User case

We had a talk with the Danish fashion brand Les Deux about their use of SameSystem, and how it helps them running a successful fashion retail store.

SameSystem Investor case

Investor Tommy Holte explains why he has chosen to invest in SameSystem

SameSystem Business case

Why SameSystem is being listed, and the market potential

Massive investments
in the solution

In just eight months SameSystem has expanded with 40 new employees, contributing to sales, product development, customer success and support.

With the Nasdaq First North listing, the growth can be accelerated, both executing the go-to-market strategy, and ensuring customer success.

Increase in SameSystem
users in 2020

Customer Satisfaction

Countries in Europe
with SameSystem users

Annual revenue growth
FY 2019/20 to April 2021

Members of the Board

Søren Elmann Ingerslev

Chairman of the Board

Partner at Elmann Advokatpartnerselskab.
Søren Elmann Ingerslev is a proficient corporate lawyer with a specialization in advising corporate customers, private equity funds, and family-owned enterprises in Mergers and Acquisitions (M&A), Investments, and International Contracts. Søren holds broad international experience with strong negotiation skills and business acumen. Besides, Søren serves as a non-executive Chairman and Board member in several Danish businesses.

Søren holds a Master of Laws (LL.M) from Exeter University in 1994 and from Aarhus University in 1995, whereafter Søren obtained the MBA from Copenhagen Business School in 2002.
Søren Elmann Ingerslev joined SameSystem in 2021.

Not independent of the Company
Søren Elmann Ingerslev privately holds 344,400 shares in SameSystem A/S.
Søren Elmann Ingerslev privately holds 44,117 warrants in SameSystem A/S.

Thomas a Porta

Member of the Board

CEO at Formpipe Software A/S.
Thomas à Porta is a highly experienced executive, especially with scaling software companies.
Furthermore, Thomas is experienced in developing strategy, international expansion and sales execution.

Thomas holds an MBA and a Diploma in Business Administration from Copenhagen Business School.
Furthermore, Thomas holds a Bachelor’s degree in Industrial Engineering from the Technical University of Denmark.
Thomas a Porta joined SameSystem in 2021.

Independent of the Company
Thomas a Porta privately holds 22,058 warrants in SameSystem A/S.

Hans Henrik Hoffmeyer

Member of the Board

COO of Coinify ApS.
Hans Henrik Hoffmeyer possess an immense drive to develop and build up tech companies. He is highly experienced from top-tier global IT companies, successful NASDAQ listed companies down to fast-growing start-ups, having built Fintech companies from scratch, been involved in mergers & acquisitions, and large-scale IPOs. The experiences count both executive positions and board duties.

Hans Henrik holds an MBA and a Diploma in Business Administration from Copenhagen Business School. Furthermore, he holds a certificate in Excellence in Retailing Management from Harvard Business School Executive Education and a certificate in Board of Directors Work from the Institute of Directors in London.
Hans Henrik Hoffmeyer joined SameSystem in 2021.

Independent of the Company
Hans Henrik Hoffmeyer privately holds 22,058 warrants in SameSystem A/S.

Birgitte Nielsen

Member of the Board

Professional Board Member.
Birgitte Nielsen has extensive experience from various management and finance positions, amongst others from FLSMIDTH & Co A/S.
Furthermore, Birgitte has comprehensive board experience from listed companies and large privately held companies. Birgitte has extensive experience in finance and accounting and has in-depth knowledge of the financial markets.

Birgitte holds two Graduate Diplomas (HD) from Copenhagen Business School, one in Accounting & Finance and one in Foreign Trade. Furthermore, Birgitte holds a General Management Program from CEDEP/INSEAD.
Birgitte Nielsen joined SameSystem in 2021.

Independent of the Company
Birgitte Nielsen privately holds 22,058 warrants in SameSystem A/S.

Senior Management & Board Members

Henrik Salicath


Henrik Salicath holds more than 20 years of international business experience, having worked and lived across Asia, Europe, and North America. Henrik holds significant experience with leading positions within General Management, Finance, Sales, and Marketing at the tech enterprises Microsoft, Columbus, and Tectura. From 2017-2020, Henrik led a transformational journey for the retail software company Fiftytwo as their CEO. 

Henrik has a strong record of achievements within cloud technology and SaaS enablement throughout his career, having successfully led tech-companies to an international scale.

Henrik holds two Graduate Diplomas (HD) from Copenhagen Business School - one in Accounting & Finance and one in Marketing and Sales. In 2019 he completed a course in Disruptive Innovation from Harvard Business School and, earlier on, the course “Building on Talent” from IMD in Switzerland.

Henrik Peter Salicath joined SameSystem in 2021.

Henrik Salicath privately holds 95,588 warrants in SameSystem A/S.

Mikael Christensen

Sales Director

Mikael Christensen has been with SameSystem since March 2019.

Mikael has substantial experience and knowledge in sales.

Mikael has experience as a sales manager from Oracle, Planday, and Booking.com. Mikael lived in London for three years to build the Nordic sales hub for Oracle with a strong focus on ERP solutions for the Nordic markets.

Mikael started his sales career more than 13 years ago at TDC Group as a sales executive and has adapted a unique drive for creating results.

Furthermore, Mikael is a certificated Salesforce administrator and has implemented multiple software services to maximize the sales processes and strategies.

Tobias Byrial Ritlov

Product Development Director

Tobias Byrial Ritlov has been with SameSystem since 2013.

Tobias has worked his way through the Company serving various positions, including system supporter, communication manager, and project manager, leading to profound knowledge and understanding of the Company.

Tobias has headed the product development team since January 2017. Additionally, Tobias has seven years of retail experience working at Bestseller, leading to a great understanding of the retail environment. Furthermore, Tobias is a Major Shareholder in SameSystem.

Tobias is related to the former CEO and founder, Henrik Byrial Ritlov and Lucas Louis Ritlov.

Jesper K. Ryskin

Marketing & Communications Director

Jesper Karbæk Ryskin joined SameSystem in February 2017.

Jesper has strong commercial qualifications combined with a comprehensive understanding of retail obtained from experience, among others as commercial supervisor at SAND Copenhagen.

Jesper has an AP degree in management from CPH Business supplemented with diplomas in practical- and strategic communication, and has been working with digital marketing since it was introduced in the 1990’s.

Jacob Rasmussen

Customer Success Director

Jacob Rasmussen joined SameSystem in February 2019.

Jacob has immense experience and an understanding of retail. Jacob has previously held positions in the retail industry such as Retail Manager at Boozt.com, playing a vital part in developing store concepts and creating a physical retail organization from scratch, Manager at Magasin du Nord, managing big teams and responsible for one of the highest top-line targets in Scandinavian retail, and Sales Manager for several years at PWT Group, being part of the transition from privately-held stores to private equity-owned stores.

Tenna Skovgaard Bosold

Global People & Culture Director

Tenna Skovgaard Bosold joined SameSystem in November 2020.

Tenna is an experienced human resource profile with vast experience within strategic HR, recruiting, people management, succession and retention, etc.

Tenna has held various human resource senior positions, including at Andreasen & Elmgaard, AGC Biologics, Meggitt, and Hartmanns.

Lucas Louis Ritlov

Deputy Sales Director

Lucas Louis Ritlov has been with SameSystem since 2015.

Lucas obtained substantial experience within his years in the telemarketing industry prior to joining SameSystem, as SameSystem’s first dedicated salesperson.

As the first dedicated salesperson, Lucas has been a driving force in the early development of the sales department and today, he serves as Deputy to Sales Director, Mikael Christensen and is responsible for closing customers such as Bone’s, Les Deux, MyHome, Skoringen, etc.

Furthermore, Lucas is a Major Shareholder in SameSystem. Lucas is related to the former CEO and founder Henrik Byrial Ritlov and Tobias Byrial Ritlov.


Henrik Salicath


+45 81 45 26 10


Jesper K. Ryskin

Marketing & Communications Director

+45 50 52 95 08


Jesper Vestergaard

Certified Adviser, Grant Thornton

+45 31 79 90 00