SameSystem’s CEO, Henrik Salicath, had the pleasure of talking to Michael Friis from HC Andersen Capital about current retail trends.
They discussed the ROPO effect, where people research products online before purchasing them offline. This omnichannel trend is a great opportunity for retailers, but it also poses new challenges.
For instance, how do you tailor sales experiences to this particular branch of customers?
Watch the video and learn more about ROPO and how to utilise artificial intelligence to achieve profitable growth.